5 reasons to offer loyalty points for booking your short term rental
Bookings are down across the board, and there are several factors at play.
You’re not the only one. Bookings on Airbnb are down for several hosts. There could be a variety of reasons for this. It could be due to increased competition in your area, a decrease in overall travel due to the economic downturn, or changes in Airbnb's algorithms that are affecting your property's visibility. It's also possible that there are issues with your listing, such as outdated photos or a lack of clear and accurate information about your property. Additionally, factors like price and location can also impact your bookings.
Rather than fight the economy, algorithms, and magic….try something different: offer loyalty points
According to Skift Research's Travel Loyalty Programs Deep Dive 2022, 30 to 60 percent of room nights are booked by loyalty members across the major hotel brands. This shows the power of loyalty programs in the hospitality industry, and now short term rental hosts can get in on the action with the first loyalty point specifically for short term rentals: the 48DOTS point.
There are several reasons why hosts should consider offering loyalty points to their guests:
Increase bookings: Loyalty programs can be a great way to boost first time bookings and encourage guests to come back and stay with you again. Many travelers are looking for ways to save money and get the most value out of their vacations, and loyalty programs can provide an added incentive to book with you.
Retain loyal customers: Loyalty programs can help you build a loyal customer base by rewarding guests for their repeat business. This can help you keep your occupancy rates high and drive long-term success.
Stand out in a crowded market: With so many short term rental options available, offering a loyalty program can help your property stand out and give guests an extra reason to choose you over the competition.
Offer added value: Loyalty programs can provide an added value for guests, giving them access to discounts or other perks that they wouldn't otherwise receive.
Control the booking process: If you choose to redirect bookings from the 48DOTS website to your own direct booking site, you can reward loyalty points to your guests on your own site. This allows you to have more control over the booking process and provide a seamless experience for your guests.
In summary, offering loyalty points through the 48dots is a simple and effective way for short term rental hosts to increase bookings, retain loyal customers, and stand out in a crowded market. It's a win-win for both hosts and guests!