Tap into your best unexpected customer by rewarding vacation rental points

Hello hosts!

You’re probably already used to connecting with travelers from all over the world but…

Are you missing out on great repeat customers? Let’s talk locals.

There are pros and cons to hosting local guests. On the one hand, they have a bad reputation for throwing parties.

On the other hand, families in between moves, remote workers, or couples looking for a staycation are just a few of the potential guests you could attract. 👈 These groups have a high likelihood of coming back if properly incentivized.

Your home could be their shared pied de terre.

Your home could be their go-to place for important conference calls.

Your home could be the haven they escape to.

To help you successfully target locals, we wanted to share a few strategies:

🌳 Market in the community

Go against the grain. Post flyers in local cafes, shops, etc.. It may seem old school, but it helps build your brand and it works.

🔓 Vet guests

Take the time to communicate with guests to ensure they are the right fit for your property. Even with Airbnb’s instant book settings, you can cancel up to 4 times a year without being penalized.

🎗️ Offer loyalty points

Say ‘NO’ to discounts but offer loyalty points through the48dots instead. Offering points to local guests is a great way to keep them coming back.

Need help setting up your listing to offer loyalty points? We can help.